What’s the point?!
As an artist myself, I’m pretty liberal when it comes to artistic expression. I like when things get shaken up. Art to me isn’t just entertaining your senses. It can be rebellious.
But there have been a few videos recently that make me really ask: What’s the point!?
Estelle for example. I had heard about her new video for Freak, people saying she was in blackface. I was wondering if folks were exaggerating, but you tell me…
I had to ask one of my friends who’s a stylist and highly into fashion, what is it about putting people in black make up these days? She didn’t even know…I mean just look…

I don’t know about the girl in the American Apparel ad on the left, but Lara Stone on the right is definitely a white woman. I guess I could dismiss the Black make-up if it seemed like there was a point to all this. Why put a white person in black make-up? Furthermore, why put a Black, dark skinned person like Estelle in Black make up and red lipstick, which are clearly reminiscent of minstrel images? Does Estelle represent the “Blackness” of space in the video? I guess…but her hair is lighter than her face and looks fairly nappy. Then a few seconds later, her hair is straighter, like she’s in a short cut wig. So…it doesn’t seem consistent…I don’t get it. What’s the point!?
I find it hard to believe that no one asked anyone working on that video, “Um…is Estelle in blackface?”
And then Beyonce and Lady Gaga…Just watch the video first.
Ok so….what was that?
She goes to a high fashion, weird jail…gets naked…kisses a girl…gets bailed out by Beyonce…they kill people…and then they’re Thelma & Louise.
So does the jail mean something? What does a Telephone have to do with all that? Did you see the random product placement?! What?! What the hell!? WHAT’S THE POINT!?
Please don’t tell me this is “female empowerment”. That’s like me saying I’m wearing blackface and cooning in my next video to dismiss stereotypes.
News flash: Ladies, if you want to bring more female empowerment, then being overtly sexual and exaggerating the objectification of women won’t work in your favor. If anything, you should go in the other direction. You can’t always fight fire with fire, you fight fire with water.
At first, I kinda dug Lady Gaga. I wouldn’t buy her music, but I liked that she was shaking things up and she (or her camp at least) was taking risks. She could sing, I dug her story as paying dues (that is, if her story is actually real). But since she’s come on the scene, it seems like being outlandish is trendy. It’s more of a way to be seen than to actually make a statement. As my girl Vashluv said about Lady Gaga, “What’s your message? What are you saying?…That’s cute, it’s creative, but what are you preaching?”. And Beyonce…It seems like she just mimics whoever she’s with. I’m actually surprised she decided to do a video like this. I’d figure she’d worry about it ruining her “brand”.
When we view a piece of “art” we’re not just looking at it for how it entertains us, but we are also reacting to a set of decisions. Why was the story told that way? Furthermore, what are you saying? What is your point?
And if you don’t have a point…
…then what’s the point?
UPDATE: The director of the video provides an explanation of the video here juxtaposed to someone’s reading of the “symbolism”. The director sums it up in the following:
“For us it was a little action movie with a made-up, crazy story,” Akerlund said. “You don’t have to be so deep about things. For me music videos are about entertaining and bringing out the music and the artist. The form itself allows you to be creatively free. I am a little weird and a little untraditional in how and why I tell stories in music videos. But I enjoy the fact that people go deep and see things in my work because it means the music got out there and got some attention.”
So basically, the video isn’t meant to have any special meaning, just quirky. *shrugs*
Mission accomplished.







